The Power of Data in Today’s Real Estate Market

The real estate industry has been completely transformed by technology. With advancements in artificial intelligence (AI) and machine learning, we’re entering a new era of real estate. But while technology plays a big role, one of the most valuable tools for success in today’s challenging housing market is quality data.

Having the right data helps real estate professionals understand what buyers and sellers need. It leads to more accurate home valuations, smarter investments, and better client experiences. Predictive analytics even allows us to anticipate buyer behavior before they officially enter the market—giving us an edge in reaching them at the right time.

Now more than ever, access to reliable, insightful data is crucial. With so many resources available, it’s important to know where to find the best data. Here are ten top sources every real estate professional should be using:

1. Black Knight

Black Knight is a leader in mortgage and housing market analytics. Their Monthly Mortgage Monitor provides insights on mortgage delinquency rates, refinance opportunities, and affordability trends. Their Originations Market Monitor also breaks down credit scores, market rate trends, and loan originations.

2. CoreLogic

CoreLogic is a gold-standard provider of housing data, covering over 99.99% of U.S. properties. Their reports include deep insights, like the Homeowner Equity Report, which tracks mortgage equity across different states and metro areas. If you’re looking for detailed property data, CoreLogic is a must-have resource.

3. Altos Research

Altos Research is a fantastic resource for real-time market insights. They provide weekly market reports covering 99% of U.S. zip codes, allowing real estate professionals to stay informed on current trends. Their proprietary technology analyzes the market at a hyper-local level, making their data incredibly actionable.

4. National Association of Realtors (NAR)

NAR is a go-to source for housing market trends. Their reports cover everything from housing affordability to homebuyer behaviors. Members also get access to Realtors Property Resource (RPR), a tool packed with local market data, pricing trends, and property insights.

5. HousingWire

HousingWire delivers daily real estate news with a strong focus on data-driven insights. Their team, including economist Logan Mohtashami, breaks down market trends, mortgage rate shifts, and economic indicators. They also offer HousingWire Daily, a podcast that keeps professionals updated on the latest real estate news.

6. Fannie Mae

Fannie Mae is a key player in the mortgage industry, offering valuable reports and insights. Their Home Purchase Sentiment Index (HPSI) tracks consumer attitudes toward homeownership, helping real estate professionals gauge market confidence and buyer motivation.

7. National Association of Homebuilders (NAHB)

NAHB compiles valuable housing market data, including building permits, employment trends, and new home sales. They also offer a tool that lets users compare local housing data to state and national figures.

8. City-Data.com

City-Data.com collects and analyzes data from government and private sources to create detailed city profiles. It’s a great tool for researching crime rates, weather patterns, demographics, and other factors that influence local real estate markets.

9. Zillow

Zillow’s Home Value Index (ZHVI) tracks home price trends across different housing types and regions. Built using Zillow’s Zestimate technology, ZHVI provides a reliable measure of market shifts and appreciation rates.

10. Realtor.com

Realtor.com’s Real Estate Data Library is an excellent free resource. It provides extensive housing market data down to the zip code level, covering key metrics like home prices, inventory levels, and rental trends.

Why Data Matters More Than Ever

As the market continues to evolve, having access to quality data is more important than ever. These resources provide real estate professionals with the insights needed to better serve clients, anticipate market trends, and stay ahead in an ever-changing industry.

By leveraging the right data, we can make informed decisions, connect with buyers and sellers more effectively, and help more people achieve their homeownership goals.